A Fuller View

There is an interesting rumor reported on Mashable about a possible newspaper ad network alliance:

Five of the nation’s largest newspaper publishers are rumored to be working on their own online advertising network. Such a network would allow advertisers to buy advertising from one central destination, and include 7 of the top 10 markets in the US according to the report.

This would sync up with news of the Yahoo! newspaper partnerships being on the ropes. R/W also has a piece on this.