This is smart. Zoomf, a UK property search engine, is using Facebook to drive traffic and raise awareness. How? They have created a Zoomf group, they have a fan page (on Facebook, must be logged in to see fan posts) and there are having the fans send messages to keep people up-to-date. It helps that the fan sending the messages is an attractive young woman. 
I thought about adding her photo to this post but decided that was pushing the limits of good taste…
The site also just had a re-design and new search UI released. Like I said before, this is a site to watch. But they need to get more data and coverage - I can’t find the house on my road that I know is for sale now. See property search can be infotainment especially in property obsessed Britain.
Update: check the Zoomf blog for more on the Facebook fansumer action.
9 responses so far ↓
Poppy Dinsey // 9 November 2007 at 9:47 am
An attractive young woman? Thank you very much
dylanfuller // 9 November 2007 at 10:08 am
Well yes, if that really is you in the photo on Facebook?
SimonB // 9 November 2007 at 11:47 am
Interesing point to make Dylan - sounds like Zoomf got to Facebook’s ad strategy before they did.
I’ve just blogged about the rise of the ‘fansumer’ - which ties into what you have written.
dylanfuller // 9 November 2007 at 12:25 pm
Well, to be fair people have been using MySpace, brand sites and other microsite strategies to do the ‘fansumer’ thing for awhile now. Any good ad strategy is a mash-up of ideas any way.
Check this post out for more on ‘fansumers’:
http://www.web-strategist.com/blog/category/fansumer/
Simon’s post is here:
http://tinyurl.com/3b7poj
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Zoomf Blog - UK Property Blog » Blog Archive » Be a ‘Zoomf Fan’ on Facebook! // 11 June 2008 at 3:50 pm
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Gilberto Galea // 15 June 2008 at 12:07 pm
It’s interesting. The strategies that companies made for get more actions and users at social media.
dylanfuller // 18 June 2008 at 3:23 pm
Gilberto - thanks for the comments. Do you use social networking sites to promote sites and services? If yes, would like to learn more.
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