After reading about the recent moves (or see below) in the US property site space I went over to Compete.com to compare some of the UK property sites.
Rightmove and Primelocation appear to be battling it out as the 2 big UK players. While start-up Globrix has quickly gained on Zoomf another start-up in this vertical – both of these I’ve written about before (see Zoomf Facebook post or Globrix investment post for more on these 2) . Note: this is only based on the sample size from Compete, but I would guess it gives a reasonable view.
Rightmove vs. Primelocation (Jan ‘08):
Globrix vs. Zoomf (Jan ‘08):
Follow-up Note: Here is an excellent comparison of all the UK property portals:
http://www.estateagencynews.co.uk/north_articles/bnorth0807.asp
And this from Primelocation:
What this [the comparison on estateagencynews] doesn’t tell you is the change in market share. Although we are clearly second place to Rightmove, Primelocation was the only portal to gain market share during 2007 which we primarily attribute to our television advertising campaigns (according to Hitwise).
3 responses so far ↓
Chris // 10 January 2008 at 11:01 am |
I’ve not used Compete before but I can tell you that these figures are very wrong indeed.
It’s fairly common knowledge in the online property market that Rightmove is the most popular site by far with a market share 4-5 times higher than Primelocation.com. Findaproperty and PropertyFinder also have a similar market share to Primelocation.com.
dylanfuller // 10 January 2008 at 11:21 am |
Thanks for the comments. I would agree that Rightmove is the 800 pound guerrilla in the UK property space. If anyone has any property site traffic data they can share, please do.
dylanfuller // 10 January 2008 at 11:26 am |
The Compete data for Rightmove and Primelocation looks so similar that I would wager a guess its a very similar sample size (ie – what I mean is the unique user overlap in this data set is very high). I would imagine that some users use both or several property sites, while other users just use a single site.
So, maybe we have 3 main types of property site users?
1. ‘browsers’ who graze on many sites for info
2. ‘diggers’ who use a single or maybe 2 sites to drill down for info
3. ‘localies’ who only use specific estate agent sites