Comments on: Google Ad Manager – oh btw it’s free

By: dylanfuller

dylanfuller — Fri, 14 Mar 2008 18:43:36 +0000

To answer Raiz’s question here is a very quick summary:

1. Free ad serving will be cheap and cheerful, so first you charge for premium services (ie – SLAs, 24×7support, larger volumes).
2. Up-sell services like trafficking, billing, customer support and consulting.
3. Then sell value-ad modules such as sales work flow tools (or maybe SalesForce does this already?), online sign-ups, optimization, behavour targeting and rich media support.
4. The real winner is getting access to more inventory into the GoogleClick network. Here’s an email I can see being sent to a publisher using the GOOG Ad Manager – “Dear Pub – Did you know we could help you make $10,000 extra per month? Here’s how… Join our network or give us access to some of it.” Peace & Love, Google.

By: A Fuller View on the Google Ad Manager « AdViking

A Fuller View on the Google Ad Manager « AdViking — Thu, 13 Mar 2008 22:38:03 +0000

[...] announces what’s a potential game changer with the release of Ad Manager. Sister site, A Fuller View has more details including a bold prediction about what the future holds for ad serving in [...]

By: simonbaptist

simonbaptist — Thu, 13 Mar 2008 09:40:02 +0000

Reminds me of early 98 when working for LineOne, I went to some Internet conference at Earl’s Court and found out about Freeserve.

A game changing move.

By: Riaz Kanani

Riaz Kanani — Thu, 13 Mar 2008 09:13:34 +0000

so what are the value added services you see being charged for?