Off to the Beach – plus a few links to check

I am going on a holiday with the family to the beach in Portugal. Yeah! This means no posts for at least a week…

 Some links to check:

• Another example of why YPs are doomed
• Marchex report on local -worth downloading
• Second click debate at SES
• AOL re-org – looks like more stuff that creates opps for the likes of G, M and FIM

And this from Looksmart today – about time they got geo sorted!

LookSmart is excited to announce that Geo-Targeting is now available in the AdCenter. Login to your account now and take advantage of this new feature.

Targeting Down to the City-Level
Take your LookSmart camaigns further with a spectrum of Geo-Targeting options: Country, State/Province, Metropolitan Area, and City-level targeting help you hit your desired targets.

Reporting, Regardless
Whether or not you implement Geo-Targeting right away, you have the ability to see where your clicks are coming from in the AdCenter reports. Take advantage of these reports to gain valuable insight into your campaigns AND customers.

Geo-Targeting Explained
Geo-Targeting is a tool that allows advertisers to focus PPC advertising campaigns on the geographic location of their desired customers. Furthermore, advertisers who focus on local advertising can buy popular, head of the query stream keywords and have them displayed exclusively in the local regions they do business in.

Here’s Google’s logo for the 1st day of spring. In London today the wather sucks, so lets hope PT is better. Have a great Easter and Happy Spring!