Thanks to Greg Sterling’s blog I was pointed to this post on David Mihm’s site – Local Search Ranking Factors. Anyone working in the local search space should definitely read and digest this study. The goal of the piece is:
It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.
I also think those of you who service local businesses (SEOs, SEM, IPYs and local search sites) can also pick up valuable tips to improve services for local biz and sites for users.

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