Microsoft made two interesting announcements so far this week in Europe. The 1st shows strong momentum in the ad serving space with a series of new publishers taking MSFT advertising technology products designed for large publishers. This shows growth across Europe and a continued commitment to the publisher side of the online ad ecosystem.
The 2nd announcement – European Search Techology Centre to deepen investments in Live Search – is much more exciting as it show more commitment to search and specifically to the European market. Setting up a search technology (R&D) hub in Europe is significant. And with such a large war chest of money and no sign of a Yahoo deal, one would anticipate lots of investment on this initiative… I can see many interesting ways for Microsoft to disrupt the search landscape in positive ways in Europe. Watch this space.
[Disclaimer: I work for Microsoft, however the above are my own thoughts and not based on any insider knowledge.]
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