A Fuller View

A New Local Search Site in Ireland – ireland.com relaunched

30 June 2008 · 4 Comments

It was very sweet today to get online and see that Ireland.com has relaunched the site as a local search ‘portal’ for all things Irish. BTW – this is such a money domain (simple, geo, universal)!

In addition, the Irish Times newspaper site has been re-designed, the subscription charges dropped and the newspaper has moved to a dedicated URL – http://www.irishtimes.com/ (the newspaper used to be at the URL Ireland.com).

The Irish Times site has also had a major face lift and is much improved. The site also looks to be driving a strong connection to the major classified channels: Homes, Jobs, Cars and with a special Dating channel as well (this is interesting to have a focus on dating).

A quick review of the Ireland.com site reveals a very clean design and an almost sexy brand – definitely bright and breezy. It is driven by a single search box that handles What/Who/Where. The results pages are very Web 2.0 and include UGC, with an option to create your own account some you can add a review.

There are ‘lifestyle’ channels (you can see these channels icons above) that can also act as navigators (an alternative path to finding content and can also acts as stand alone sub-sites) covering:

  • Sport
  • Travel
  • Going Out
  • Staying In (nice one!)
  • Style & Beauty
  • House & Home
  • with 2 others yet to launch (ie – coming soon)…

Here’s an example hotel results page:

I will be back with more on this site, but I wanted to get something out quickly this morning to help get the word out there. Would enjoy getting feedback and commnets from anyone using the site. Thanks.

UPDATE: Greg Sterling has a short post on this site here – I agree that is a “killer” domain and the new Ireland/com really is a shinning example of what and how to develop this kids of local/geo site!

Categories: Europe · classifieds · islands · local · local search · newspapers · web 2.0

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