The Guradian Media group in the UK announced last week that they are buying ContentNext, the parent company of digital business website PaidContent, as part of its US expansion. ContentNext is basically a very good blog publishing outfit.
Why is this smart? Easy. Great content. Online traffic. Digital savvy team. A platform for expansion into other markets, like the US.
There were lots of posts around the web last week about this deal and by people a lot smarter than me – so I am not going say much more tonight. Its a good move. The Guardian is one of the top newspapers groups in terms of digital strategy! Right up there with the likes of Schibsted and the Irish Times.
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