Microsoft Research has come up with a new and novel way to rank search results based on user beahviour. The alogorithm is called BrowerRank and is a rival methond to Google’s famous PageRank. Over on News.com there is a very good review of the work and you see the orignal release for MS Research over HERE and the research paper is HERE (pdf).
3 responses so far ↓
Chris // 30 July 2008 at 8:21 pm |
Very interesting, although this has been tried before. DirectHit had a search engine built entirely on clickstream data (Acquired by Ask.com in 2000). They got the data from ISPs in those days. The end-result is really not that much better than Page-Rank.
We at Me.dium on the other hand (http://me.dium.com/search) are processing our user’s clickstream data in real-time to create a different lens based on what’s going on now. e.g. do a search for John Edwards on Google or Live, and you get johnedwards.com and wiki/johnedwards. Do the same search on Me.dium and you learn that today people care about his love child, pictures of his mistress, etc.
The difference is real-time (what people are browsing now) vs. historical (what they browsed in the past). Social vs. Old School. Check it out and let us know your thoughts. http://me.dium.com/search.
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dylanfuller // 31 July 2008 at 12:45 pm |
Thanks for that Chris. Me.dium.com sounds pretty cool, I will check it out.