Qype Stickers in London

Last week while getting my lunch I noticed my 1st Qype sticker in the window of the restaurant – Just Falafs. I am not sure how long Qype has been promoting this to businesses but it follows a similar strategy to Google Maps and Yelp. Qype is a local reviews and information site with user generated content and social media angle – it is basically a European Yelp and also competes with the likes of Trusted Places (which is A Fuller View favourite!)… All I can say is this is more fuel for bye bye Yellow Pages which no bad thing…