Lingospot Revisited – great search driven app for publihsers and bloggers

Back in June I did a short post about a new web 2.0 service called Lingospot. I have finally found some time to try out and review this service in more detail. My initial thoughts are this is a killer app that is fun for users, a useful utility and has the potential to drive revenue for publishers. The fact that this application can drive revenue while also being useful could prove to be a winning combination as while we are in an economic downturn.

Q:  So what is the Lingospot service?

A:  Lingospot is a content discovery plug-in or application (bubble) for publishers and bloggers.

The one liner from the website is:

Lingospot is an in-text content discovery service enabling authors to increase reader engagement and dynamically interlink their content.

My description description of Lingospot is a search (contextual) driven plug-in/app for punishers that:

1. Helps drive a better user experience
2. Develop and grow your site/network (syndication and content cross-linking)
3. Can lift revenue

Simply, a publisher can hyperlink any keyword or phrase and then a dynamic bubble appears that can have a number of content tabs.  In the discovery bubble you can have related stories, video content, content from other sites – either your site(s) or 3rd parties (such as Clipsyndicate), ads, wiki or even search results.

Here is are an on Lingospot examples from the Forbes.com website:

In 2009 many publishers, especially in the newspaper and other compititve verticals, will be looking for ways to improve user experience, drive page impressions (what I call stickiness and others “audience development”) and most important optimise revenue (or at a minimum protect existing revenues). Lingospot can help with all three and that is a winning combination.

I’ve got to alos think tthere is a SEO angle to this techonolgy that can help drive page rank and traffic via cross links etc.

In addition, Lingospot can also provide a related story widget that is contextually relavant – see below.

Customer of the service include Forbes.com and Brietbart. The technology is behind Lingospot is powerful search based on natural language processing (NLP). I am not aware of any competitors, but the bubbles are similar to services from Snap Shots, Vibrant Media and other web 2.0 bubble apps such at Retaggr.

Additional info about Lingospot:

• Interview with the CEO
• Forbes annoucement
• AltSearch Engines post