Entries categorized as ‘advertising’
Reading this post by Greg Sterling on the paradox of video pre-roll and these two on ClickZ here (pre-roll wins…) and here (… making them work) reminded me about something that I heard recently… And as online video watching continues to explode (on the likes of YouTube, the Olympics, Funny or Die, etc etc) these issues will become important for the online ad industry. I’ve got to think that the pre/mid/post roll video formats will be the wave of growth to ride us out of the current predicted ad down turn. Anyway, I digress…
Back to the meeting with the online video player – they produce channels, widgets, etc for sports teams that effectively become online channels for live and pre-recorded video content. Anyway, someone in the meeting said a smart and very simple thing – they had found that for online video ads (pre, mid and post roll) they found these performed much better (ie – users engaged and interacted more) when ads were not inserted in every play. They had been experimenting with various formulas but that around a 1 in 3 (33%) insertion ratio seemed to work pretty well. Seems like common sense and a similar to how banners and rich media respond. Sounds like its time for A Fuller View to come up with some ‘rules’ or best practice tips for video ads… Maybe later, time to go back to watching the Olympics on NBC.
Categories: TV · advertising · video
Tagged: pre-roll, rules, video
LookSmart, which is one of the only truly independent PPC networks left, would appear to be making some positive moves and one might say a bit of a ‘comeback’ in general. On the back of the news about a possible Miva dealthis is significant and gives LookSmart additional momentum in the PPC network business. As the big players (GYM) continue to do battle with each other there are gaps in the market and a market need for independent players (by this I mean ones focused on 3rd party traffic monetization vs. owned & operated traffic monetization – more on the nuance here in a future post).
Here’s the full PR and the SES awards list:
LookSmart AdCenter Named Finalist for “Best Search Engine Ad Platform” by Search Engine Strategies
PPC Advertising Veteran to Present as Part of SES’s Search Ad
Network Panel
SAN FRANCISCO, Aug 11, 2008 (BUSINESS WIRE) — LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, announced today that LookSmart’s AdCenter has been named a finalist for the first annual SES Awards in the category of “Best Search Engine Ad Platform”.
“We are honored that Search Engine Strategies has recognized the work of our talented employees who have built a proven search advertising platform that advertisers trust to extend their PPC campaigns beyond major search engines,” said Ted West, chief executive officer and president of LookSmart. “We congratulate all the finalists and look forward to connecting with them throughout the conference.”
The award winners will be announced at the beginning of each Keynote and Orion Panels over the course of the conference, scheduled for August 18 – 21 in San Jose, CA. The mission of the SES Awards is to inspire innovation and encourage new ideas. The awards will be judged by a panel of industry experts and the SES Awards editorial staff.
LookSmart will sponsor the keynote panel taking place on August 19 at 1:30 p.m. titled, “Technical & Information Giants”. In addition, Jonathan Ewert, general manager of advertising networks at LookSmart, will be a speaker on the “Everything but Google: Alternative Search Advertising Options” panel on the first day of the conference, August 18, 2008 at 2:45 p.m. During the panel, Ewert will discuss topics including the evolution of Search Advertising Networks, redefining best business practices in search advertising and the benefits to search engine marketers of leveraging Search Advertising Networks to extend their campaign reach at competitive prices.
“We believe text-based advertising is certainly going to remain a significant media segment for some time to come,” said Ewert. “Google has shown advertisers how effective it can be, and for that reason, advertisers are looking for ways to extend their buys beyond the major search engines. SES 2008 will arm attendees with ideas that will help marketers see what else is available as they enhance and extend their advertising campaigns.”
The 10th annual Search Engine Strategies conference is the largest learning and networking opportunity of the year, with more than 70 sessions related to search. Attendees will gain knowledge of maximizing their business’ search engine marketing opportunities such as search engine optimization and paid search advertising. LookSmart will be showcased at booth # 609 in the exhibition hall. For more information about SES 2008 San Jose, please visit: http://www.searchenginestrategies.com/sanjose/
Categories: PPC · advertising
Tagged: 3rd party, ad networks, LookSmart
There are lots of new and interesting online advertising posts over on sister site AdViking this week:
Additionally over the past few months. . .
Top Posts for Q2 ‘08 on AdViking:
Top Recent Posts on AdViking:
Categories: advertising · blogging
So from now on the majority of my online advertising and search related posts will be over on AdViking. The focus of AFullerView will narrow or perhaps widen to Web 2.0, local search, green issues, science and whatever else inspire me to post (ie – random stuff, funny things etc). Here the latest posts on AdViking:
Categories: Microsoft · advertising · blogging · vertical search
Well, this is really not a surprise for those in the online ad industry – but still nice to see the stats. The IAB reports that European online ad spend tops 11 million Euros!
In 2007 the European online advertising market was worth €11.2 billion, up four billion euros from €7.2 billion in 2006. With a like-for-like growth rate of 40%, the European online advertising market shows signs of closing the gap on the US which grew 26% to a market value of €14.5 billion in the same period.
Categories: Europe · advertising
Well, its another week or so since my last post and April was pretty low month for both the number of posts and the quality from A Fuller View. Lets see if the Arpil drought can bring some May sprouts…
Scanning around the blog-o-sphere here are some posts that I think are worth a read:
What else is on my mind? Well I need to finally blog about Venice – I have some notes stuck on my mobile Windows device that I can’t seem to easily get off (I am not a fan on Windows Mobile and my Palm Treo at the moment). I am aslo thinkming about the transient nature of instant messenger platform use and churn and what this might mean for socail media. But mainly, I am thinking about how nice it is that summer has arrived in London – at least for the moment. 
Categories: MySpace · advertising · blogging · deals · social media
I will be heading to the Venice Media Festival (which kicks off this Sunday night) and will be reporting back here and on AdViking next week with views, analysis and insight from what looks to be a very exciting industry conference.
Categories: Europe · advertising · blogging
Lost of good stuff to read over on AdViking:
The OpenX move is a surprse but probably makes them a more serious play now. The Yahoo deal is like a great Espionage thriller – I can’t wait to read the final chapter.
Categories: advertising · blogging
Tagged: AdViking
Google has launched a free ad serving platform aimed at mid-sized online publishers. The platform is currently in a limited beta – for more details check out this post on SEL or go directly to the Google Ad Manager homepgae. This is a very interesting product release from the big G. I am guessing the team at OpenAds will be watching this very closely…
Here’s a prediction: all ad serving technology becomes free by the end of 2008 (even from the likes of GoogleClick, Microsoft APS, 24/7, AdTech etc). So, then how do these companies make money? They will make it via value-added services and ad networks. Looks like this space is following Chris Anderson’s thesis of why free is the future.
Follow-up: a great post on this over on BuzzMachine – which completely agree with in terms of how Google Ad Manager really could be a game changer.
Categories: Google · ad serving · advertising
