
It was cool to read last week in The Economist (I actually was reading the off line version) about some shifts in the scientific (online version is here) publishing world. The skinny is that Seed Media Group has been developing a petty cool blogging platform for scientists to use called Research Blogging – this makes a lot of sense. Allows faster and cheaper publication of research and on-going discussion (interaction, debate and engagement). Not to mention easy access for more people and from ever more remote corners of the planet. It helps to open up science even more.
As the Economist piece correclty points out:
… a paradox: the internet was created for and by scientists, yet they have been slow to embrace its more useful features. Nevertheless, serious science-blogging is on the rise.
And scientific blogging is on the rise:
The Seed state of science report, to be published later this autumn, found that 35% of researchers surveyed say they use blogs.
Here’s an interesting but not surprising twists – the best scientific blog posts are getting published offline. Works for me. An annual anthology publisher from blogs. Man – ‘the book’ continues to rock on as media format even in the digital world..
Categories: blogging · science
Tagged: blogging, science 2.0
Here are some of the posts I would say you should go read or at least click on so we can drive up page rank!
On sisted site AdViking:
I am also enjoying Sandlines as lot lately:
Categories: blogging
Tagged: post pointer

Just back from an awesome holiday in sunny Cornwall (yes it really was sunny!) and was happily surprise to see that good folks over at Blogged have rated A Fuller View. I got an 8 out 10 in the Technology/Internet category which seems pretty fair…

Blogged is new to me - it is a blog rating, search engine and directory site. I am guessing they are also moving into Technorati’s turf… It has a great look and feel and is easy to use. Here’s how they describe the site:
Blogged.com is about discovering what the best bloggers are blogging about right now, and about finding the blogs that will interest you the most. Blogged is updated throughout the day to bring you the latest and most interesting posts from our index of more than one million blogs.
Blogged.com is a place for both readers and bloggers.
For readers we provide tools to read the latest postings on topics that interest them, to discover and explore new blogs, and to communicate with blog authors.
The blogs in our database are reviewed, rated, and categorized by editors, so you won’t experience the frustration of filtering through blogs that are spam, outdated, or irrelevant. You’ll be able to find quality blogs that you would be unlikely to have found through a traditional blog search. We also offer time-based searching, bookmarking, sharing, and feedback functions. Anyone can review and rate a blog and help it rise in the rankings.
Blogged is a great place to start your day! You’ve already heard what the mainstream media has had to say, now see what top bloggers think.
For blog authors Blogged can provide fresh insight into how their site is perceived. With easy access to reader comments and ratings, authors can see opinions, suggestions, praises and criticisms. By being listed on Blogged, authors may increase the number of visitors to their blogs.
Categories: blogging · respect · vertical search

The Guradian Media group in the UK announced last week that they are buying ContentNext, the parent company of digital business website PaidContent, as part of its US expansion. ContentNext is basically a very good blog publishing outfit.
Why is this smart? Easy. Great content. Online traffic. Digital savvy team. A platform for expansion into other markets, like the US.
There were lots of posts around the web last week about this deal and by people a lot smarter than me – so I am not going say much more tonight. Its a good move. The Guardian is one of the top newspapers groups in terms of digital strategy! Right up there with the likes of Schibsted and the Irish Times.
Categories: UK · blogging · deals · newspapers

There are lots of new and interesting online advertising posts over on sister site AdViking this week:
Additionally over the past few months. . .
Top Posts for Q2 ‘08 on AdViking:
Top Recent Posts on AdViking:
Categories: advertising · blogging

I’ve been checking out Lingospot – which is another pop-up widget for linking meta-data etc for publishers and bloggers. The tag line is:
Lingospot is an in-text content discovery service enabling authors to increase reader engagement and dynamically interlink their content.
Interesting application but I am curious about 3 things:
- what’s the business model?
- how can they protect this model?
- How can they engage and keep hold of users?
You can find an example of Lingospot in use on Forbes.com – look for hyperlinks… More investigation required over the weekend.
Categories: blogging · startups · widgets
So from now on the majority of my online advertising and search related posts will be over on AdViking. The focus of AFullerView will narrow or perhaps widen to Web 2.0, local search, green issues, science and whatever else inspire me to post (ie – random stuff, funny things etc). Here the latest posts on AdViking:
Categories: Microsoft · advertising · blogging · vertical search
I am adding 2 new blogs to my blogroll:
Categories: Blogroll · blogging